NFT Raffi Download kit
Brand guidelines · v1.0 NFT Raffi logo: the 13 mark and NFT RAFFI wordmark

Artist/dev on the rise. Colorful line art, Condado boxer energy, building in public. This is the system behind every NFT Raffi post, drop and banner, and it's the same kind of kit I build for clients.

Logo & lockupsColorTypeVoiceImagerySocial templates
02 · Clear space & minimum size

Give it room

x = one quarter of the mark's height. Keep at least 1x clear on every side of any lockup. No text, edges or art inside that box.

xxClear space diagram
Mark

Digital 16px (favicon cut) · Print 8mm

Horizontal

Digital 120px wide · Print 30mm

Stacked

Digital 72px wide · Print 20mm

120px
72px
16px
03 · Do & don't

Keep the mark clean

Do Full color on Deep Sea or Ocean
Do Light version on white or Foam
Do Mono white on a scrim over art
Don't Stretch or squash
Don't Recolor outside the palette
Don't Rotate or tilt
Don't Add shadows, glows or bevels
Don't Drop it on busy art without a scrim
Nft Raffi
Don't Retype the wordmark or reorder the lockup
04 · Color

Deep water, gold, Condado sunset

Mostly ocean, a little gold, a flash of sunset. The ratio bar shows roughly how much of each to use.

Deep Sea
#04141FRGB 4 20 31
Backgrounds, text on light
Foam on it: 16.8:1
Ocean
#0B3F52RGB 11 63 82
Mark tile, panels
Gold on it: 7.1:1
Lagoon
#1D7F8ARGB 29 127 138
Glows, gradients, accents
Not for small text
Foam
#E8F6F4RGB 232 246 244
Text on dark, light grounds
Champion Gold
#F0C93BRGB 240 201 59
The 13, CTAs, highlights
On Deep Sea: 11.7:1
Condado Sunset
#FF6B3DRGB 255 107 61
The wave, tags, one hit per layout
On Deep Sea: 6.6:1
05 · Typography

Loud headline, clean body

All three are open-source (SIL OFL) and self-hosted in the kit. No third-party font calls.

Display · Unbounded ExtraBold
NFT 13

Headlines, short caps, numbers. Tight, never more than about 6 words.

Body · Inter
Aa Bb

Everything else. 400 for body, 600–700 for emphasis and buttons.

Code · JetBrains Mono
$ gm

Labels, hex codes, specs and captions.

Scale
Got rugged.
Still building.

Body 16–18px, line height 1.55. Headlines 1.05.

LABEL · 12–13PX · TRACKED 14%

06 · Voice & tone

Trenches casual. Boxer confident.

"Got rugged, still building."
🥊

Condado boxer energy. Confident, a little trash talk, always punching up, never down. Manifesting the main event.

😭

Underdog and honest. Quit the job, spent $22 on domains, bet on himself. Talk about the losses as openly as the wins.

🐋

Pod over ego. Credit collabs by name, hype the community first. Belugas move in silence.

🎨

Trenches casual. lowercase is fine, slang is fine, emoji sparingly: 🐋 🥊 🎨 🎹.

SayDon't say
"gm pod. 13 is warming up 🥊""GUARANTEED 100X 🚀🚀🚀"
"100 1/1s. 30 Founder, 10 BB, 60 Public. Chain reveal soon.""Floor's going to moon, buy now"
"Generative, hand-curated.""Hand-drawn" (unless it really is)
"Shoutout @collab, couldn't do it without you"Dunking on other artists or projects
07 · Imagery

Two looks, one pod

Cartoon edition: white beluga, bold black outline, soft cel shading, bright scenes. Neon line: glowing line art on Deep Sea. Both stay logo-free.

Cartoon beluga #013 on Condado Beach
Cartoon
Cartoon beluga #013 champion
Cartoon
Neon line beluga #013
Neon line
Neon line beluga #024
Neon line
Do

Belugas, ocean, Condado Beach, boxing gloves, gold chains, pianos, glaciers, sunsets.

Don't

Other brands' logos (exchanges, chains, laptops), real people's faces or likenesses, drinks or cigars in ads and mint pages.

08 · Social templates

Ready to post

X header template
X header · 1500×500 · keep the left third clear for the PFPPNG
YouTube banner with safe area guide
YouTube banner · 2560×1440 · logo inside the 1546×423 safe areaPNGGuide
Instagram post template
IG post · 1080×1350 (4:5)PNG
Profile pictureCircle-safe, 13 stays inside the crop
PFP · 400×400PNG
09 · Downloads

Grab the files

$350 brand kits
Want a kit like this?

Logo mark, wordmark, lockups, palette, type, voice and social templates, delivered fast. DM me on X to start.